Triple Atomic Tough Challenge

First, we launched the Triple Atomic
Sauce, our most blistering wing sauce ever! Then we challenged The Lube Nation to show us why they were tough enough to take it on. The
result? A whole lot of funny, twisted and – somewhat disturbing – videos. And one lucky winner of free wings for three years. Check them all out here.

  • View the Winners
  • About the Challenge
  • View Triple Atomic Tough Videos

About the Triple Atomc Tough Challenge

You’ve gotta be a little nuts to take on our Triple Atomic Sauce.
It’s made from the hottest pepper on earth.
(it grows on remote mountains in India – no, really!)

For those brave enough to try it, we launched the Triple Atomic Tough Challenge. Participants sent us videos showing why they were tough enough to tackle our diabolical new creation. Grand prize: free Quaker Steak & Lube wings for three years. We received 55 videos in just over a month. They received 32,000 views. And one very happy winner walked away with the wings.